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STUDY: March Madness Fans to Advertisers: Make More Interactive and Visual Ads

While the Super Bowl may get most of the sports advertising world’s attention, March Madness is no sleeper. In fact, among all postseason sports advertising, only the NFL exceeds the annual tournament in spend.

With the tournament in full swing, we wanted to understand how U.S. sport fans perceive online advertising and marketing campaigns that use March Madness to promote their products or services. To shed some insight, we commissioned a survey of more than 1,000 adult March Madness fans throughout the U.S.

One big takeaway? March Madness fans want advertisers to make more interactive and visual ads.

Download the free study to uncover the full findings.