Arkadium’s InHabit Tech Optimizes SLAM’s Reader Engagement by Automatically Creating Intelligent Interactive Content
New York – June 13, 2018 – Arkadium (www.arkadium.com), the company innovating visual, interactive content for more than 500 of the world’s leading publishers, today announced a new partnership with leading sports publisher, SLAM Media Inc. SLAM Media’s flagship property, SLAM, the original basketball culture magazine, will now integrate Arkadium’s dynamic editorial platform, InHabit, across its website www.slamonline.com.
InHabit is designed to elevate audience attention and engagement, strengthen brand loyalty and maximize revenue opportunities by providing brandable interactive data visualizations (factives) at scale.
“Our readers crave premium interactive and visual content,” said Dave Schnur, COO, SLAM Media Inc. “But consistently creating it can be a challenge editorially, creatively and technically. InHabit’s artificial intelligence capabilities allow us to meet that demand in a way that’s incredibly scalable. We’ve built even stronger relationships with our readers, as a result.”
After a two month beta period where InHabit proved to increase session times, interactions and engagement, SLAM will now roll out the platform to all of its readers. Performance highlights include:
• A 10.34% Viewable Click-Through Rate (VCTR), with some articles reaching as high as 24%.
• An average of 2.77 factives were engaged with per each user session.
• 1.5 minutes increase in average session time — a record-high for InHabit to-date.
• Some session times reached up to 4 minutes.
“We’re excited to partner with SLAM, a household name in sports media” said Jessica Rovello, CEO and co-founder, Arkadium. “Their great editorial, coupled with InHabit’s uniquely engaging factives, is proving to be a hit with sports fans around the country. ”
InHabit’s patent-pending technology reads any article and instantly inserts a related interactive data visualization (factive) designed to engage the reader. Factives™ are crafted by Arkadium’s in-house editorial staff and use artificial intelligence to populate themselves with contextual data dependent upon the contents of the article they appear on. As a result, InHabit can scale to thousands of articles instantly, each time providing a unique and completely custom experience.
For more information visit: www.arkadium.com.
Since 2001, Arkadium has worked with more than 500 of the world’s leading publishers, from giants like Time Inc, Gannett (USA Today, etc) and tronc (Chicago Tribune, LA Times, etc), to CNN, The Washington Post, TMZ properties and more. Arkadium’s suite of publisher solutions improves on-site audience attention, engagement and retention, increases reader loyalty, and drives new revenue. Arkadium is headquartered in New York City with an additional office in Russia, and was named “Best Workplace” by Inc. Magazine. For more information about Arkadium, visit www.arkadium.com.
About SLAM Media Inc.
SLAM was founded in 1994 as the “in your face basketball magazine,” covering all things hoop-related, from the NBA, college and high school hoops to old-school stories, kicks and the culture. Twenty-five years later, SLAM is the No. 1 media outlet for basketball in all its forms: print, online and social media. With over 6 million daily followers across all of our channels, including @slamonline, @SLAM_HS, @SLAMKICKS on Instagram and the newest viral account, @LeagueFits, as well as @SLAMmagazine on Facebook and @SLAMonline on Twitter, SLAM is the place to get the latest news, rumors and so much more.