Source: Upstart Business Journal
Jessica Rovello, an Upstart 100 Reinventor
Jessica Rovello/Arkadium Co-founder and CEO/New York
Jessica Rovello is all about reinvention. She’s done it with movie promotions, pushing the “found footage” aspect of the first “Blair Witch Project.” She’s done it with managing her company, Arkadium, swapping jobs with her husband and business partner and becoming CEO. And she’s doing it with media, positioning Arkadium as a big provider of content like quizzes and games, the stuff that keeps users on a site for longer. Since the company’s start in 2001, Arkadium has become a go-to partner for online publishers such as CNN, Comcast, the Washington Post and Microsoft who are looking for “fun” gaming content to go along with more serious fare. Since her move into the CEO’s seat, Rovello has landed her company onto Inc. Magazine’s Best Workplace list, a sign she’s bent on rethinking the driven culture of tech companies and New York media players. “So many of the tech companies out there today have this mantra of growth, growth, growth, revenue, revenue, revenue, and users, users, users. But there’s very little balance in that mantra. Ours is more about the journey,” Rovello told Forbes.
