The next frontier in gaming has arrived. Once upon a time, the only cell phone games available were those that were pre-installed—remember Snake in all of its black-and-white glory? Fast-forward to today: we are in the midst of a boom in downloadable mobile games played by millions on high-resolution smartphone screens. The quality of players’ experiences, buoyed by new features and technology, is only getting better.

Mobile devices represent an exciting and dynamic platform for game marketing. Games for mobile phones combine the best elements of casual gaming—they’re fun, easy to learn, and hard to master—with the full potential of social gaming. In addition to single-player games against artificial opponents, many mobile games incorporate online gaming networks, text messaging, and even GPS.

At Arkadium, our game developers have the know-how to create mobile games for different devices including the iPhone and Android platforms. We are also exploring the possibilities for games on the iPad.

How mobile games can help your brand

For Arkadium, effective game marketing means knowing where to find your customers in the digital space. Increasingly, the internet is going mobile, and so it’s no surprise that games are following suit. With mobile games, your brand can exploit opportunities such as rebranding familiar games or creating custom games that capture your brand’s messaging objectives.

Take a look at Arkadium’s portfolio for some ideas about how your brand can explore an innovative marketing strategy that incorporates iPhone games, Android games, or games for other mobile devices.