Discovery Channel is distributed to over 100 million U.S. homes and across 210 countries and territories. Focused on high-value, nonfiction programming, the network bridges the gap between education and entertainment with popular and compelling shows in the genres of science and technology, adventure, history, and the lives of people who shape our world.
Discovery’s website (http://www.discovery.com) is an important hub for promoting the network’s original programs including Deadliest Catch, MythBusters, and Shark Week, and encouraging viewership, drawing 2.7 million unique visitors a month. When the publisher’s product team wanted to provide their visitors with additional brand engagement and interaction centered on each program’s branding, they partnered with Arkadium to a launch an Arena replete with white label games and quizzes to position and build excitement for their popular programming (http://games.dsc.discovery.com).
Average Session Duration
Right from the start, Discovery’s Arena drew an extraordinary amount of attention. Within its first two years, Discovery had garnered over 15 million page views and millions of game plays. Because Arena users have a 13 minute average session duration, Discovery’s interactive content translates into prolonged opportunities to position their programming, build brand engagement, and serve ad impressions.
Because the Arena offers a level of interactivity that promotional clips and trailers alone can’t match, broadcasters like Discovery have successfully leveraged fun and engaging content to promote their original programming. With the allure of generating millions of page views and interactions, and the engagement to keep users’ eyes focused on chosen messaging for long periods of time, the Arena has proven to be among the best promotional tools at Discovery’s disposal.
"Arkadium has proven to be a valuable partner. Their fun, interactive content delivers engagement to our visitors, while driving traffic and additional revenue. We are excited with the results and look forward to continuing our partnership."
Director of Product